Take Control of Your Life

We can’t do it all, so we do most things poorly—on
a good day. And we’ve lived like this for so long
that we don’t even realize how very far we are
from reaching our potential!

Most times, we’re just reacting, as though we’re
being jerked to and fro by some gigantic remote-control device.
We’re trying desperately to keep one thing or other from crashing
and burning. And we’re doing well just to make sure the kids
are off to school wearing matching socks, and we don’t forget
the big proposal on the kitchen table after working on it most of
the night, and we’re getting most of our bills paid before they’re
30 days overdue.

Goal-setting? Forget about it. Attitude? Do you really want to
know? Happiness? Come on!

And what about managing our money and taking control of our
income? How’s that possible when we live paycheck to paycheck?
As for our relationships—who would know? We hardly see each
other or talk.

The signs of a life out of control may seem subtle: Your kids
are growing up before your eyes, yet you hardly know them; you
dread going to work at a job you’ve had for years; you want to
say “no” before you even hear the question because saying “yes”
means adding something to your plate.

Does any of this sound familiar? Is it normal to live a life out of
control? Does it have to be?

See You At The Top – HARDBACK
The 25th Anniversary Edition

The first step toward regaining control is examining your
life and determining where you have problems. So take the
self-assessment quiz that follows. Then read the insights offered
by some of the best-respected experts and thought leaders.

You can change your attitude so you’re open to opportunities,
so you feel it’s possible to chart your own course and drive your
life forward. You can set goals—and you can reach them! Despite
the economic chaos, you can take control of your income and
start your own business. You can build wealth. You can reconnect
with your family. And you can be happy.

Is Your Attitude Your Challenge?

  1. Do you believe that now is the perfect
    time to seize opportunities?
  2. Do you feel confident that your future
    is full of prosperity?
  3. Do you believe that you have the skills
    and abilities to meet your goals?
  4. Do you look at the challenging
    people in your life as teachers rather
    than enemies?

If you answered NO to 0-1 questions,
congratulations! You have a winning attitude
that inspires others and keeps you on track to
your goals.

If you answered NO to 2-4 questions, you
may have a great attitude when things are
going your way but struggle to stay positive
in challenging times.

Visit JimRohn.com Today!

Are You Pursuing Your Goals?

  1. Have you written down your long-term
    goals?
  2. Have you written down a few things
    you want to achieve by the end of
    the year?
  3. Have you developed specific steps
    to meet your larger goals, plus a way to
    measure your progress?
  4. Do you meet your goals regularly and
    set new ones?

If you answered NO to 0-1 questions,
congratulations! You are a champion goalsetter.

If you answered NO to 2-4 questions, you
could be settling for status quo instead of
reaching for your dreams.

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Is Your Life Fulfilling?

  1. Do you feel like something is missing
    from your life?
  2. Do you neglect your hobbies or
    interests in favor of daily tasks?
  3. Do you find yourself watching the
    clock, waiting for the day to end?
  4. Do you fill your downtime with
    mindless distractions like too much TV?

If you answered YES to 0-1 questions,
congratulations! You balance your
personal interests and passions with your
responsibilities to stay happy and fulfilled.

If you answered YES to 2-4 questions, it’s
time to make a change and bring the joy
back into your life. It’s never too late!

Visit YourSuccessStore today!

Do You Need a Relationship Checkup?

  1. Do you opt out of family activities
    because of work?
  2. Do you think you’re too busy to
    connect with old friends?
  3. Has your social life dwindled down to
    your spouse or co-workers?
  4. During stressful times, do you avoid
    “burdening” others with your problems?

If you answered YES to 0-1 questions,
congratulations! You’re doing a great job
of making relationships a priority in your
life.
If you answered YES to 2-4 questions, don’t
let another day go by without refocusing your
daily life on what’s truly important: people.
Read Richard Eyre’s advice on relationships.

Do You Have a Grip on Your Finances?

  1. Do you know where your money goes
    each month?
  2. Are you allotting money each month to
    your savings goals?
  3. Do you feel in control of your credit
    card spending?
  4. Are you on track to build wealth with
    your income?

If you answered NO to 0-1 questions,
congratulations! Your money management
skills are in top form.
If you answered NO to 2-4 questions, you
could be creating unnecessary financial
stress and keeping yourself from achieving
true wealth.

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Do You Control Your Income?

  1. If you face a layoff, do you have an
    alternate income source?
  2. Do you feel you have just as much
    control over your financial situation in an
    economic downturn as you do in a boom?
  3. Do you have a plan for
    building wealth?
  4. Have you taken steps toward starting
    that business you’ve always dreamed
    of owning?

If you answered NO to 0-1 questions,
congratulations! You understand the secret to
building wealth is owning your own business.

If you answered NO to 2-4 questions, there
has never been a better time to take control
of your life and your income.

The Compound Effect

Carmen Ulrich on Building Wealth

The day I took control of my income was the day I quit my job. Of course, my timing was perfect, as my husband had just
gotten
laid off the week before. Two missing incomes, one mortgage and a lot of bills. But it pushed us to talk seriously about our
potential to make it on our own, to build our own business and open the doors to even more success.

We both knew it was a
huge risk and put plans B, C and D into place, but we also both knew that our happiness with our careers would determine much
of the happiness of our lives. I realized that I needed to take a big risk to find the success I was looking for.

So much
of success and wealth is about not only risktaking, but also planning and putting one very important person in charge: you.
If you’re not taking classes, stretching your mind and possibilities, keeping up with social networking and blogs in
your industry, making yourself better and worth more to not only your employer, but to your own future, you’re missing
out on what could be your income and what could be your wealth.

Granted, if you’ve been laid off in a dying industry
(as my husband and I had been), you may feel very little control. But these are the times to shake things up and decide if
you’re going to remain within that industry and possibly accept a much smaller way of life and paycheck, or if you’re
going to take time to shift, adapt and open up possibilities that lead you toward the success you crave.

When and if you go
out on your own:

  • Make sure to protect y ourself and manage your money well by incorporating and keeping your
    personal and business finances separate. That means putting some pros on your team: a great lawyer, a tax specialist, and,
    when the big bucks roll in, a trusted and well-screened certified financial planner or advisor.
  • Spend a
    little on building an attractive and interactive Web site, a vital ingredient in success these days. To start, pool together
    Web sites that have the look and user-friendliness you’d want on your own. Ask around for referrals for a Web pro, or
    click through your favorite sites and contact those designers.
  • Don’t be afraid of self-promotion. Look
    up old contacts and let them know what your plans are, and network not only with the people you know, but also through everything
    from your local parenting message boards to Facebook to flyers at community hot spots.

If you’re on the fast track
at the office or looking to jump on, always think like a freelancer. Never get comfortable or assume that you’re completely
aware of what’s going on in the corner office. Keep those classes going and diversify your skills. Become a member
of an affinity group to build up your roster of contacts and meet others who share the same goals. Search out mentors; after
all, it’s rare for a mentor to choose you. It can be as easy as a frank discussion of your goals and a simple question:
Will you mentor me?

And make sure to have lunch or coffee with someone new nearly every day. Part of my success going out
on my own was the relationships that I had formed in a corporate environment. Sustain them, and they will help sustain you.

In the end, no matter how much money is coming in, true wealth comes along only when you make the right decisions with
your
money. One schoolteacher who called into my show and made $65,000 a year had four times as much money in the bank as a banker
of the same age who made four times as much money in one year. Getting the income you want is one thing; transforming that
income into wealth is another. Take control of your money; take control of your life.

Carmen Wong Ulrich is a broadcast journalist
and personal finance expert at CNBC, where she hosts
On the Money. She is the author of the best-selling Generation
Debt:
Take Control of Your Money—A How-To Guide.

Visit the link below for tons of terrific information on success from the world’s most productive leaders, like John Maxwell, Jom Rohn, Brian Tracy, and more.

Visit YourSuccessStore.com Today!

If you need a website for your business, church, or non-profit – with all the extra tools needed for success, you need to check out http://www.freeagentprofits.com

Health and Wellness Info: http://freeagentlifestyle.com

Marketing Tips & Techniques: http://postmodernmarketing.com

Your first online business (no cost): http://ezinesuccess.com

 

We only recommend products and information that we own or have otherwise personally checked out ourselves . For doing so we may receive compensation. The information on this website is opinion, based on personal research and experience.

No level of personal, professional, or financial success if guaranteed. Results are unique. Your results will vary. Always consult a qualified professionals when making decisions related to your health, finances, or professional behavior.

Saving Loot

  1. Avoid buying  anything from a vending machine. These items usually have a big markup and they are rarely healthy.
  2. Send away for and  follow up on rebates the day you make a purchase.
  3. Get your books from the library. You can’t beat free.
  4. Never pay checkingaccount fees. There are free banks out there.
  5. Drive your car longer. Drive it as long as it’s safe.
  6. Eliminate some of your cable service. D0 you really need 500 channels?
  7. Take your lunch to work one more day each week than you do now.
  8. Get organized and avoid missed payments…and those late-payment penalties.
  9. Cut dryer sheets in half to double the value of each box.
  10. If you don’t have someone to share it with, split your meal in  half and put the rest in a to-go box for tomorrow’s lunch.
  11. Quit drinking soda.
  12. For magazines that are must-reads, subscribe! It’s cheaper than buying them on the newsstand.
  13. Don’t pay interest on your credit cards. This is obvious, but as soon as you fail to pay off the card in full, the high interest rates start to eat away your monthly budget.
  14. Buy furniture at a consignment store.
  15. Plan trips where you have friends and family. Travel, connect, and possibly get free room and board.
  16. When fl ying, bring your own snacks. Airport food can be expensive.
  17. Make your trip purchases like sunscreen and aspirin ahead of time. Tourist stores are more expensive.
  18. Keep tires properly inflated. It keeps you safe and uses less gas.
  19. Have a yard sale.
  20. Start an automatic savings plan with your bank.
  21. Eat at home more often.
  22. Sell your old stuff, like CDs and books, on eBay and Amazon.
  23. Freelance on the side. If you are a good writer, photographer, artist, mechanic, programmer or repair person, make extra money by selling your talent to companies on the side.
  24. Make your own  greeting cards.
  25. Try a community recreation center or area  park for exercise instead of paying for a gym membership.

For more money ideas, visit: www.TheSimpleDollar.com, www.MoneyInstructor.com, and www.BillEater.com

Are You Sabotaging Your Financial Success?

Markets go up and down, but one fact holds true: Your money scripts—the unconscious beliefs you hold about money—determine your financial health.

People who are financially successful think very differently than those who are not. In fact, there are discernable patterns of beliefs and behaviors about money that are associated with wealth, and there are patterns that are associated with financial struggle.

Our research on the money scripts of more than 400 people reveals striking differences between the beliefs of the wealthy and people who struggle financially. Recently published in the Journal of Financial Therapy, the results indicate three categories of money scripts that are associated with less income and lower net worth.

1. Money Avoidance: This set of beliefs includes Rich people are greedy, Money corrupts people and I don’t deserve money. Often, such beliefs are rooted in low self-esteem and-or childhood experiences where money was misused or misunderstood. Unless we are able to accept that money is simply a tool that can be used for good as well as evil, we may unconsciously sabotage our success.

2. Money Status: These beliefs include Your self-worth equals your net worth and Money is what gives life meaning. When we erroneously equate the acquisition of material things with our value or status as human beings, we set ourselves up for problems. We may take excessive risks to chase a win, or slip into despair and give up when we fail. Either trap threatens our financial health.

3. Money Worship: These beliefs include More money will make you happier and There will never be enough money. This worship of money persists despite the fact that there is no correlation between money and happiness above an income of $75,000 per year. The belief that more is better can lead to workaholism—sacrificing family and health for the pursuit of money— miserliness, and ironically, lower income and lower net worth. The belief that more money or possessions will make you happier is a common misperception in the United States and one of the reasons behind the current economic crisis. We set arbitrary “more money” or “more stuff” targets, believing that those magical numbers and material items will bring us meaning, peace, happiness, security or whatever else we feel is missing in our lives. The problem is that when the target is met, the corresponding payoff never shows up. True happiness comes from our close connections, immersion in passionate pursuits and helping others.

Financial success by itself does not lead to happiness. Money is a tool; no more and no less. The good news is that you can control your money mindsets. If your pattern of thinking about money has caused you financial stress or disappointment, you can challenge and change it. What we think, we do. What we say to ourselves becomes our reality. Identifying your money scripts and abandoning those that are limiting your ability to attract abundance into your life are essential steps on your road to financial success. With the right money mindset, you can begin to change your financial trajectory. Regardless of your starting point or your current financial situation, you can rewire your brain for financial success.

Visit the link below for tons of terrific information on success from the world’s most productive leaders, like John Maxwell, Jom Rohn, Brian Tracy, and more.

Visit YourSuccessStore.com Today!

If you need a website for your business, church, or non-profit – with all the extra tools needed for success, you need to check out http://www.freeagentprofits.com

We only recommend products and information that we own or have otherwise personally checked out ourselves . For doing so we may receive compensation. The information on this website is opinion, based on personal research and experience.

No level of personal, professional, or financial success if guaranteed. Results are unique. Your results will vary. Always consult a qualified professionals when making decisions related to your health, finances, or professional behavior.

T. Harv Eker: The Three Keys to a Thriving Personal Economy

We’re in the midst of the worst global economic
downturn in decades. Do you see a problem or an
opportunity? If you had a millionaire mind, you’d
say, “Neither! I see a million opportunities!”

Contrary to popular belief, there are still tons of opportunities
to be found, so long as you’re looking in the right
places. Business opportunities abound, but you may have
to change your mindset in order to achieve success. The
key to prosperity
is how you choose
to approach and
react to the current
environment.

Even for the most
optimistic among
us, it’s hard not to
lose hope when the
media tells us that
we’re in a depression. Where is the motivation to succeed,
much less to excel? Why, all of a sudden, does the target of
becoming wealthy seem to be completely out of reach for
the average person?

The truth is, it’s not. In any economy, good or bad,
there are people who make money and people who
lose money. This dynamic doesn’t just disappear when
things get a little tough. The real question is, which
economy is struggling—the general economy or your
personal economy?

Think about it: You have your own views on life, your
own belief systems, standards and results. You look at
things differently than anyone else—why wouldn’t you
have an equally unique economy? Everyone has his or her
own economy.

There are three elements to be aware of to ensure
that your personal economy does well, regardless
of how the majority fares: mindset, cash flow and
streamlined business.

Set yourself up for success by creating a mindset that
focuses on opportunities instead of problems. What you
focus on expands, so if you want to have more opportunities,
focus on opportunities. Don’t get hung up on obstacles,
barriers or all the bad news you see in the media.

Change your thinking and look at things from the
other side: As stock prices decline and property values
plummet, everything is on sale. If you bought stocks or
real estate two or three years ago, you almost certainly
paid a premium. Today, everything, from real estate to
the stock market, is on sale, and these are sales you don’t
want to miss.

When this current economic meltdown began, Warren
Buffett, one of the richest men in the world, said, “This is
the day I’ve been waiting for the last 10 years.”

“There
are three elements to be aware of to ensure that your personal economy does well, regardless of how the majority fares: mindset,
cash flow and streamlined business”

The law of duality states that what goes up must
come down. Eventually, what is on sale now will rise
and prices will go back up, which makes today’s climate
a great place to invest for the future. A lot of people are
losing money right now because everything they sell is at
a loss. But look at the flipside: If a seller is taking a loss, the
buyer is getting a discount.

Warren Buffett has also been quoted saying that when everyone
is greedy, you should be fearful, and when everyone is fearful, you
should be greedy. True to his word, while so many others are frozen
with fear, he’s taken $10 billion and put it into just two companies:
Goldman Sachs and General Electric. I’m not telling you to rush out
and do the same, but I will tell you that that’s how someone with a
millionaire mind operates.

Now let’s look at cash fl ow. If you are looking at investing, you
fi rst need to arm yourself with a sound understanding of investment
principles and strategies. Avoid going strictly for asset appreciation,
and look instead at creating positive cash flow. Interested in stocks?
Find ones offering the prospect of excellent dividends. Considering
real estate? Look at commercial options, such as buying part of a
plaza or small retail mall with strong tenants who serve necessities.

When investing in real estate for cash fl ow, whether the value of
the real estate goes up or down has little effect, because the goal isn’t
to sell it, at least not in the short term. It doesn’t matter if the property
appreciates $1 or $5 million or if it goes down $3 million. If the tenants
pay their rent, that all-important revenue comes in
every month.

We’ve looked at mindset and investments—now
let’s talk streamlined business. It’s never a bad idea
to
start your own business—as long as you do your
homework, follow your heart and commit yourself 100 percent
to the challenge. Be mindful of the kind of business you’re operating.
If your market includes high net worth individuals and you have an
expensive product, you’ll probably be OK. Most of the people I know
who have a high net worth aren’t overly affected by this downturn; in
fact, they’re the ones buying what everyone else is selling.

Another relatively safe type of business is one that caters to
people’s needs. Remember that your business is competing with
people’s disposable income. As people have less disposable income
and lose confidence, they quite naturally focus on necessities, not
luxuries. For example, people still need to eat, but they might not go
out to restaurants as often as they did a couple of years ago.

Take this as an opportunity to set your business up to be failproof.
Be flexible—trim the fat off your business and make it run in a
way that will allow you not only to survive, but to perform well even
if revenue decreases.

The most important thing is to stay positive—focus on increasing
your sales, and, if worse comes to worst, you will have set yourself
up to survive. If, for example, your revenue decreases by 40 percent,
then you will need to cut your expenses by 40 percent or more,
if possible. The result is that your business will
become more efficient, more viable and more
sustainable in the long run.

Success is all about attitude, knowledge and
the willingness to learn and grow. Set yourself
up to prosper by taking an objective look at your
business, your investments and your mindset, and
make the changes that are necessary for you. Look
for opportunities, and get involved with people
who are doing well; model these people and make
it a point to study their thought processes and
habits. Think rich! If you change your mindset
and build one that supports your success, your
personal economy won’t have a choice: It will have
to thrive.

T. Harv Eker is an author, success
trainer, and founder and president of
Peak Potentials Training. His books
include the No. 1 New York Times
Best-Seller
Secrets of the Millionaire
Mind, and his international bestseller,
SpeedWealth. Eker also offers
the Millionaire Mind Intensive, a
three-day seminar that helps people
take control of their minds and nurture
self-empowering thoughts.

Visit the link below for tons of terrific information on success from the world’s most productive leaders, like John Maxwell, Jom Rohn, Brian Tracy, and more.

Visit YourSuccessStore.com Today!

If you need a website for your business, church, or non-profit – with all the extra tools needed for success, you need to check out http://www.freeagentprofits.com

We only recommend products and information that we own or have otherwise personally checked out ourselves . For doing so we may receive compensation. The information on this website is opinion, based on personal research and experience.

No level of personal, professional, or financial success if guaranteed. Results are unique. Your results will vary. Always consult a qualified professionals when making decisions related to your health, finances, or professional behavior.

Mind Management

If you challenge your mind to expand your comfort zone, you will naturally expand your wealth zone. By striving to grow your comfort zone, you are constantly taking risks and finding more opportunities, ideas, actions and growth than you ever imagined. The bigger your “container,” the more income and wealth you will attract and hold. Challenge yourself to constantly make your container larger, and watch the universe rush to fill the space.

What is the single most important skill you can master to  increase your happiness and
success? Training your mind. Wow do you train your mind?   Start by observing your thought process. If you are like most people, your mind continuously produces both empowering thoughts, such as those that lead to success, and disempowering
thoughts, including those that don’t support your wealth and happiness. As you identify your thoughts, you need to begin consciously replacing your disempowering thoughts with empowering ones. In doing so, you will begin adopting empowering attitudes as your own. Start by making declarations to yourself, such as “I act in spite of fear,” “I act in spite of doubt” and “I act in spite of inconvenience.”

Believe it or not, you can choose your thoughts and control your
mind. You have the natural ability to cancel any thought that does
not support you. You can also install self-empowering thoughts at
any time by choosing to focus on them.

At one of my seminars, Robert Allen, a close friend and bestselling
author, said something quite profound: “No thought lives in
your head rent-free.”

What he meant is, you pay for your negative thoughts in
money, energy, time, health and happiness. If you want to
move to a new level in your life quickly, begin by dividing
your thoughts into two categories: empowering and
disempowering. Observe them, and determine if they are
supporting your happiness and success. Choose to entertain
only the empowering thoughts, and refuse to focus on the
disempowering ones. When a nonsupportive notion comes
to the surface, replace it with a more supportive way of
thinking. I call this process “power thinking.” And mark my
words, if you practice it, your life will never be the same.

So, what is the difference between power thinking and
positive thinking? The distinction is slight, but profound.

People use positive thinking to pretend that everything is
rosy when they really believe it is not. With power thinking, though,
we understand that something is neutral until we assign it meaning
by creating a story.

“You
have the
natural ability
to cancel
any thought
that is not
supporting you.”

This is the difference between a positive thinker and a power
thinker. A positive thinker believes their thoughts are true.
Whereas a power thinker recognizes that their thoughts are not
true, but since they are making up a story anyway, they might as
well make up a story that supports themselves. Why do we do this?
Not because our new thoughts are true in an absolute sense, but
because they are more useful to us and feel a heck of a lot better than
nonsupportive ones.

Observe yourself and your thought patterns, and entertain only
the thoughts that support your happiness and success. Challenge
that little voice in your head whenever it tells you, “I can’t” or “I don’t
want to” or “I don’t feel like it.” Don’t allow this fear-based, comfort-based
voice to get the better of you. Make a pact with yourself that
whenever the little voice in your head tries to stop you from doing
something to support your success, you will do it anyway to tell it
that you are the boss. Not only will you increase your confidence
dramatically, but eventually, the voice will get quieter and quieter as
it recognizes it has little effect on you.

Particularly during economic downturns like this, it is crucial
that we change our pessimistic thoughts into empowering ones and
stretch our comfort zones to attain and hold more wealth. We must
constantly choose to remain positive and not let disempowering
thoughts take hold, regardless of what the media says about the
global economy.

Practice getting out of your comfort zone by consciously making
decisions that will make you uncomfortable. Talk to someone you
would normally avoid, ask for a raise at work or try something that
scares you.

Living a mediocre life does not lead to happiness. Constantly
wondering what could have been does not lead to happiness. What
does lead to happiness is living in our natural state of growth and
reaching our full potential.

The next time you are feeling uncomfortable, uncertain or afraid,
press forward instead of retreating. Experience the feeling of discomfort
and accept it for what it is—a feeling. Recognize that a feeling
does not have the power to stop you. Push on, and eventually you
will reach your goal.

The point, however, is not whether or not those feelings
of discomfort eventually subside. If they do lessen,
take it as a sign that you need to increase your objective
because the minute you get comfortable, you have
stopped growing. Managing your mind to live at the edge
of your comfort zone will allow you to grow and reach
your fullest potential.

Because humans are creatures of habit, we have
to practice. Practice acting in spite of fear, in spite of
discomfort, in spite of inconvenience. By doing so, you
will quickly move to a higher level, and your wealth will
almost certainly increase.

The mind is a powerful tool, but it is also the greatest
soap-opera scriptwriter in history. It creates powerful
stories based on dramas or disasters that have never
happened and likely never will. As Mark Twain said,
“I’ve had thousands of problems in my life, most of which
never actually happened.”

It is important to remember that you are not your
mind—you are much bigger and more powerful than
your mind alone. By learning to train it, though, you
can conquer your fear, expand your comfort zone and
dramatically increase your wealth.

T. Harv Eker is an author, success trainer, and founder and
president of Peak Potentials Training. His books include the
No. 1
New York Times Best-Seller Secrets of the Millionaire
Mind and the international best-seller SpeedWealth. He also
offers the Millionaire Mind Intensive, a three-day seminar
that helps people take control of their minds and nurture self-empowering
thoughts.

Modern Marketing: Think Differently

Marc-OstrofskyFaster, smarter and cheaper. You want the stuff you buy to be all those things, and so do your customers. It’s the reality of the world we live in today. Technology and the Internet are now an integral part of the way we buy, sell, learn, work, play and communicate. To survive and thrive, you need to find ways to embrace and leverage the power of technology at every level of your business.

Here are five great ideas you’ll want to work into your marketing plans.

1. Get into database marketing. Do you know the difference between income and equity? Income is the money you take home at the end of the day. Equity is what you build… and hopefully sell for plenty of money in the years to come. Let’s call it your business “savings account.” As a publisher myself, I learned long ago that the inherent value of a magazine like SUCCESS is the amazing list of readers it reaches. It’s their database! Your business is no different. When Borders Books went under this past season, the first asset that Barnes Noble bought was Borders’ customer database. In the old world, staying competitive was simply a matter of having a mailing list of past customers. Not anymore. These days, the competitive advantage goes to the firm with the most information and data points about its customers. We’re not talking about simply knowing their names and addresses. We’re talking about who bought, what they bought, when they bought it, where, why, how and even how much time and money they spend with you. You want to be able to drill down to the point where you even know what words your customers clicked on in your emails so you can better target them in the future. Luckily, there are powerful software packages to support these efforts, so that database marketing can become an incredibly powerful tool for you. For most small businesses, and especially for the tens of thousands that consider themselves “Internet marketers,” any of three popular packages—ConstantContact (find it at ConstantContact.com), aWeber (aWeber.com) and Infusionsoft (Infusionsoft.com)—will work.

The No. 1 most important part of any company in today’s competitive business climate is its database. Create it, build it and protect it. How do you protect it? Well, imagine if your No. 1 salesperson was hired away and left with your most valuable asset—your list of customers and everything you know about their buying habits and preferences. I’m sorry to tell you, but this happens every day. Talk to your lawyer about creating legal and binding contracts with anyone who has access to the database. Don’t ever print it out and hand it to someone to use for a mailing. Even if you are renting your database out on a limited basis, as some firms do, don’t hand out that list. Instead, you mail to the people in your database on behalf of those you’re renting it to or give the list to a bonded, third-party mailing house where you are guaranteed legal protection against theft.

2. Outsource! The successful startups in Silicon Valley have found the key piece to the puzzle of having a successful business in this day and age. Small, fast, lean and mean is the name of the game. These gazelles have smaller offices, less overhead and far fewer staffers than startups of the past. How do they function with so much less help, especially when speed to market is so important now? It’s simple: They outsource an incredible number of daily tasks and functions: executive assistants in India, logo creation from firms like 99designs, even photos or videos needed for marketing campaigns are bought as needed from a host of websites that make these tasks only a click away. To find tens of thousands of freelancers or outsource partners, try looking at these three websites: Guru.com, ELance.com or oDesk.com. Also, go to Success.com if you haven’t seen the November issue’s story on how to run a virtual office (“Beam Me Up, Scotty” by John H. Ostdick). There, young entrepreneurs from around the globe recommend the outsourcing resources that have helped them the most.

3. Fire your public relations firm. Want to get your message to sports editors at daily newspapers in East Texas? Need your product to snag a good review from some beauty editors at national women’s magazines? Do you think your product or service would interest a particular TV show? In the past, one of the hardest things for a PR firm to do was to target the right editors, TV producers or other decision makers for their different clients. Today, the secret to getting your message out to the right person or the right group of editors is to use an Internet “wire service.” It’s a PR firm’s secret weapon, and they prefer you not know how they do their job. A variety of services can help you distribute your press release to the right folks, and they cost a lot less than paying a PR firm (which in many cases is doing exactly what you’ll be doing yourself from now on). Note: Some of these electronic releases “feed” directly into the media website. My company wrote a press release on my book Get Rich Clickand got over 75 newspapers to cover it because our release went, unedited, right into the site’s story database. Media outlets looking for news stories go to these sites to try to find ideas. I like these three services: PR Newswire, BusinessWire and CISION.

4. Try affiliate marketing. I’m a huge fan of this sales tool. In short, affiliate marketing is when you pay a person or website to bring you a buyer. The affiliate spends its own money and time, and often uses its own mailing list or website to obtain the customer, and then sends that prospective buyer to you. If that person buys your product or service, the affiliate is paid. If the prospect doesn’t buy, the affiliate gets nothing. It’s the ultimate win/win situation! The big boy in the affiliate market is a firm called Commission Junction (CJ.com). They not only help you set up the transaction and pay the affiliate when a sale is made, but also have tens of thousands of website owners looking at their list daily to see if they feel your product might be something they can sell on their sites. I also love a firm called ClickBank (ClickBank.com). ClickBank is the largest “digital download” firm out there. Think of it as a digital bookstore, selling downloadable files, songs, webinars, digital books, even recipes. If it can be downloaded, Clickbank can help you make money by posting your product for sale on its network.

5. Enable “pay per action.” Most of us have heard of pay per view on television. You may have heard of pay per call, when the caller pays a fee for, say, tech support over the phone. On the Internet, most marketers have heard of “pay per click.” What you may not know is that there are more than 30 ways to pay per click—one to fit any business model! If you want the prospect or client to download something (a song, a short story, etc.), you can implement a “pay per download” strategy. If you want to pay only when the prospect fills out an application—like to get a bank card or credit card—you can institute a “pay per application” fee. The Internet allows you to pay for what you are trying to obtain—a lead, a sale, a download or even a phone call to your office.


Feeding Your Database

Ever heard of a marketing funnel? Think about names and email addresses and other information about potential customers being channeled into your database. The goal is to find as many ways as possible to get names and email addresses into your funnel so that you are in charge of the communication process vs. waiting for prospective customers.

Here are 10 ways to find new customers to put into your marketing funnel.

1.     Pursue free traffic and paid traffic via the search engines—Google, Yahoo and Bing.

2.     Find your way onto product comparison websites, such as Amazon.com, eBay.com and PriceGrabber.com.

3.     Use the coupon sites like Groupon, LivingSocial or Coupon Cabin. When people sign up for your coupon, you get a name and email in your database.

4.     Run a blog or newsletter and market to readers.

5.     Capture respondents via a free sample or free download.

6.     Keep names and numbers of people who call your telephone number.

7.     Develop an app so folks can learn more about your product or service. You can give them a taste of what you’re selling, and tantalize enough so that they need to come to your website for more information—where you can capture their contact data.

8.     Mine trade shows, conferences, and leads obtained while attending or speaking at events.

9.     Join associations and online groups on Facebook and Twitter that fit your target audience.

10.   Don’t forget your own followers on Facebook, Twitter and other social media sites.

Ever come home from an event with a stack of business cards? Now there are two great ways to get those into a database. One is to scan them with a product called CardScan. The other is to download one of the cool new smartphone apps (I use one called CardMunch) where you simply take a photo of the card and the app’s software puts the info into a database for you.

how to get free web site traffic with viral marketing

Fast Money

If you’re maxed out on hours but want to increase your income, try these tips for taking sales success up a few notches.

No. 1: Increase the size of each sale.

“There are two ways to boost your sales: Increase your number of clients/sales or increase the size of each sale. That’s it. There is no mystery,” says Amy Palmer, aka The Fear-Bustin’ Sales Coach.

Seeking out, qualifying and signing new customers takes time and energy. It’s easier and more efficient to boost your income by increasing the size of your sale. To do that, Palmer suggests strategies such as raising your prices, bundling products or programs together, or creating bigger and more expansive offerings.

No. 2: Look in your own backyard first.

“When I talk to small-business owners, many say they get a lot of business by ‘word-of-mouth.’ But when I ask them if they deliberately asked for a referral, I get a blank look,” Palmer says.

Her advice: Set up a referral marketing campaign. Contact your customers every 20 to 30 days (either via phone, email or handwritten note), and share something of value with them. Every third contact should include a request for a referral.

No. 3: Leverage your sales results.

There are many ways to leverage results, for example, outsourcing or hiring a sales team. But Palmer says her favorite way to create leverage in her business is through joint ventures and partnerships. “Look for others who are trying to connect with the same audience as you. Specifically look for products and services that complement yours,” she says. “By joining forces, you significantly increase your opportunity.”

Wake-up Call

The world has changed and so have we—and in many ways for the better. Take a
minute to reflect: You are stronger, more resilient and resourceful than you might’ve thought a year ago, right? While you’re taking that long look in
the mirror, ask yourself these questions: Are your priorities in order? Do you have a firm grasp on those aspects of your life and business that you can
control? What changes do you need to make?

Peak-performance coach Tony Robbins says crises and extreme stress can be useful for growth, learning and determining what really matters most to us.

“Sometimes your worst day can be your best day if it produces a change,” he says.
“There is something called post-traumatic growth. You don’t have to have post-traumatic stress. You can have growth come out of extreme stress.”

This economy has prompted many people to reappraise their lives, their goals, their
priorities. Many can take pride in personal victories and comfort in knowing their priorities are in order. Others realize their perspectives are skewed, and they’re making changes.

In a survey conducted (read full results) in May by SUCCESS, readers overwhelmingly say they are:

• Working harder to innovate and taking more risks to grow their businesses.
• Making healthier eating choices and exercising more often.
• More aware of their ability to prosper and create their own wealth.
• Actively seeking new friends and connections and spending more time with family.

Here are a few of their stories.

Taking Control of Your Dreams
“In the good times, it’s easy to do life in a mediocre way,” says Amy Renee Armstrong, 42, who  admits she had always gone through the motions, never completely committing to her goals. The Sunnyvale, Calif., woman vowed to change her ways when her life changed:

Once I get married, I’ll pay more attention to finances. Once I have children, I’ll be more responsible.

But when neither of those things happened, Armstrong found herself stuck as the person she didn’t want to be.

It was the tough economic climate that made her realize her life wasn’t going to change on its own, and that if she had dreams and goals, she had better go after them. “Now that I have the opportunity to tighten my belt and take perspective, I can learn from it. I started feeding myself with positive things that pushed me in the direction I want to go.”

Armstrong’s first priority was to surround herself with positive, encouraging people. She began charting her goals: saving money to buy her first home, living a healthier lifestyle and losing weight, keeping a journal, and making stronger personal connections. And on her calendars, she included action steps toward achieving those goals.

“When you change the way you look at things, the things you look at actually begin to change.”  —Wayne Dyer

“I’ve grasped the reality that it isn’t too late,” says Armstrong, a medical assistant now taking evening classes in nutrition and health education. “As long as we’re still breathing, it isn’t too late to be what we want to be.”

Wayne Dyer, author of Excuses Begone!, agrees that changing your mindset is always possible. “When you change the way you look at things, the things you look at actually begin to change. Mental health is about flexibility—it’s about having an awareness that, If this isn’t what I’m to be doing, I’ll do something else.”

Dyer says self-awareness that focuses upon the present is crucial during these economic times. “If you can have that relationship in the now, you’ll have a great relationship with life. Most of us have trained our mind to be anything but right here, right now,” he says.

“When you’re on the dance floor, the purpose of the dance isn’t to end up in a different place on the dance floor. The purpose is to enjoy every note,” he says. “Find a way to be fulfilled. Life is about feeling good.”

Strong in Body
Physical health is one of the few factors that are controllable despite the economy. Exercise helps relieve stress, boost energy and clear the mind to take on new challenges. Seeing positive results with your health also provides a confidence boost that translates to other aspects of life.

Matt Martin has seen these benefits as a result of his initiative to take charge of his health and well-being. Martin, 25, of Dallas, works full time at a bank, has a part-time job in retail and takes evening college courses toward a degree in business marketing. He could easily make excuses for not having time for fitness. “When I realized that exercising was preventing me from getting sick or getting injured, that’s important,” he says. “I’m decreasing medical bills and doctor’s office visits.”

Jillian Michaels, fitness trainer from NBC’s The Biggest Loser, endorses Martin’s
strategy. “If you want to save money on your health and wellness costs, invest in preventative measures,” she says. Some prevention techniques include running or walking—both free and close to home—or eating healthier at low cost. She also suggests “killer, cost-free workouts,” such as incline walking, stair climbing or jump roping. “Every dollar you spend on prevention can save 80 down the road in treatment costs,”  Michaels says.

For Martin and many Americans, time and cost can be factors hindering fitness goals. Martin invested in low-cost equipment like resistance bands and stability balls. “I’d always been active, but I’d found excuses not to go to the gym. Now, mine’s right there in my house.”

Martin’s goal is to be strong in body and mind. The development of your mind as a healthy, physically fit person is essential, says Shawn Phillips, author and life-performance expert. “Are we waiting for the country to get healthy and strong again—
or are we beginning with ourselves? A stronger, healthier you, with more confidence and health and well-being, makes for a stronger country. You control your
own square inches!”

For those new to working out, Phillips suggests
starting in doable doses: “Your first move is to do
something,” he says. “Your second move is to give it
some structure.” Make a checklist of all the exercises
you want to do. Get involved in group exercise, so
you’re socially committed and accountable. Develop
the confidence to believe you can achieve your fitness
goals, because you’re in control.

“It takes so little activity to get a tremendous return
on your investment,” says Dr. Kenneth Cooper,
chairman and founder of the Cooper Aerobics
Center. Even those struggling with weight can get
great benefits from 30 minutes of activity a day, Cooper says.
“Exercise will help your blood pressure, your cholesterol and
your aerobic capabilities.” It’s also a way to ward off “recession
obesity,” resulting from seemingly cheaper high-calorie, high-fat
choices.

On a budget, Martin says he buys plenty of produce, which
is generally less expensive than processed foods. And, he
changed his mindset so that nutrition and fitness were positive
parts of his day. “Sometimes, I cheat and have a piece of
pizza,” he admits. “But, I know I’m going to reward myself with
a workout. I consider working out a reward, just like I reward
myself with good food. If you have a healthy mentality, you’ll
have a healthy life.”

The Heart of the Matter
As the economy began faltering last
year, Tara Kennedy-Kline thought
the best thing she could do for her
family was to continue working 60
hours a week, often traveling overnight
for business. Husband Chris
was equally preoccupied with work.

Home life was chaotic. Her 10-year-old,
Max, competed for attention with
exaggerated stories, while 8-year-old Alex,
who has a form of autism called Asperger’s syndrome, would withdraw
into a video game or book until he unexpectedly exploded
in a tantrum. Kennedy-Kline angered quickly as the decibel
levels increased.

Then Kennedy-Kline got laid off last October. “When I was forced
into a situation where I wasn’t given a choice, I realized my family
needed me more than they need a paycheck.”

Many other people have experienced similar wake-up calls, realizing
the satisfaction derived from their careers and material possessions
can be fleeting, while strong relationships endure, through
good times and bad. Family and close friends provide comfort,
compassion and stability, especially as the world seems to teeter out
of control.

For Richard Rosser, a South Florida-based entrepreneur, the challenging
economic times have reinforced his deepening relationships
with his family. He and his wife, Susan, who have two young children,
started a marketing company three years ago that has thrived.
Yet, today’s challenges give Rosser pause to think about other storms
that could come their way. He already had recognized that he
couldn’t have a better partner than Susan in business or life. “I had
already made a conscious decision that what I had at home was pretty
good, and the tough economy has reinforced that,” he says. “It’s about
being in this together. It’s about working together.”

International speaker and life coach Amanda
Gore says hard times show us how wonderful
the “little things” in life are. “Hardship reminds
us to reconnect our heads and our hearts,
and our hearts with other people’s hearts,”
she says. “There is nothing more important
than that!”

“Families thought happiness came from buying
stuff—the more we had, the happier we would
be,” Gore says. “Now, we have more time together as a
family because we can’t afford to have everyone running
around doing different things, like eating out or shopping. We can
focus on the truly important things in life—like love, connections
and contributing.”

Kennedy-Kline realized how desperate her situation was when
Alex had another meltdown, screaming and crying, telling her she
was “the worst mother ever.” Kennedy-Kline resisted her first urge to
reprimand him. Instead, she counted silently to three and said, “I’m
listening to you.”

He couldn’t believe it, “No one ever listens to me,” he said.

Her heart broke. “If you wanted to be heard in our house, you
had to have a bigger voice. Alex often retreated within himself,”
she says.

Since then, the family has made an effort to improve communication
and understanding. They eat dinner together, taking turns
talking. Before bedtime, she spends time journaling with the boys,
encouraging them to express their thoughts.

Kennedy-Kline also started a business from her home
in southeastern Pa. Tara’s Toy Box sells children’s items to
corporate charities.

And Alex, who once rarely communicated except through fi ts of
rage, now shares his dreams. “Alex wants to be an astronaut so he can
build a roller coaster on the moon,” his mom says. “My response to
him now is, You could probably do that. There’s no reason he can’t do
the things he dreams.”

Rich Life
Erin Al-Mehairi’s friends and family thought she was crazy.
Why, in the midst of such an unstable economy, would the working
mother of three quit her hospital public relations job of seven years
to start her own business? Simple—layoffs and across-the-board pay
cuts were shattering morale. “I wasn’t going to make excuses or talk
myself into staying,” says Al-Mehairi, 34. “I had to do what was right
for me to be successful. I realized that having a job does not define
me. I define me.”

So she joined the rank and file of entrepreneurs taking control
of their income and, ultimately, their destiny. Al-Mehairi founded
her own PR firm, Addison’s Compass, named for her 2-year-old
daughter, which offers public relations and marketing services for
businesses in her small Amish-country town of Ashland, Ohio.

Al-Mehairi is like many entrepreneurs who recognize that the
recession provides opportunities for creating their own prosperity.
Richard and Susan Rossersay last year was their best so far for
their 3-year-old marketing business. “Just because there are layoffs
doesn’t mean people don’t need the kind of work we do—they’re
just outsourcing it,” he says. The Rossers recently started a regional
online magazine called East and have plans to expand in other
metropolitan areas.

“A recession is a great opportunity to build
wealth and create your own economic prosperity
plan,” says author David Bach, whose new book Fight for Your Money:
How to Stop Getting Ripped Off and Save a Fortune
is his seventh-consecutive
best-seller. “What the recession has taught us is that
now is a time to get excited because you can use a recession to
your advantage.”

Bach says tough economic times help strengthen our entrepreneurial
muscle. “Starting your own business in a recession is like
running against the wind,” he says with the enthusiasm and vigor of
a personal trainer motivating his weary client. “If you’re training for a
marathon by running with the wind, what are you going to
do when you have to run against the wind?
You have to run against the wind to learn
how to run hard, lean and mean.”

He continues the metaphor, “Anyone can succeed in a growing
economy. But succeeding in a recession means, when things turn
around, you’re positioned for explosive growth.” That’s why Bach says
business owners who are creating their own income and prosperity
are a great example of lessons we’ve learned in the recession. “If
you’re willing to work in a recession like nobody is, then you’ll experience
boom times like nobody else does.”

“A
recession is a great
opportunity to build wealth
and create your own economic
prosperity plan.”
—David Bach

Al-Mehairi includes her two oldest children, 9-year-old Nassem and
5-year-old Emma, who help stuff bags and pass out promotional materials at
events. “I hope by including them in my business, I’m setting a good example for them to become
their own business owners one day,” she says.

So, with her entrepreneurial spirit and strong work ethic as her “compass,” Al-Mehairi says she
loves her new direction. “I am happy and prospering.
I love where my life is going!”

Better Business
The positive effects of a recession may sound
like an oxymoron, but experts say there are valuable
lessons we’ve learned in this downturn that
will make businesses stronger in the long run.

Consider the following:

We’ve gotten back to basics. Take it from the man who co-authored that yellowing, dog-eared
copy of In Search of Excellence on your bookshelf: “The basics are the basics are the basics,” Tom Peters
writes on his tenured management blog simply titled Tom Peters! “We get in trouble when we forget
the basics. We get out of trouble when we remember the basics.”

Peters teamed with Bob Waterman in 1982 on the little book that said America was in deep trouble
because we failed to put people first, listen to our customers and make products that worked at the
top of our business agendas.

“Survival—even growth!—in bad times comes from having wildly ‘over’-invested in relationships
and training and service and employee-customer-vendor loyalty, while behaving in a fiscally prudent
manner in good times,” Peters writes.

We’re open to opportunities that may come—even as blessings in disguise. Self-professed
geek Bryan Hefner of Williamsburg, Va., was working long hours in the technology sector when his
employer closed the company’s local office. Hefner raised his hand to become a part-time remote
employee. What could have been a layoff became a win-win opportunity.

“I love technology!” Hefner says. “When my 6-year-old daughter gets off the bus in the afternoon,
I’m here to greet her.” And, in his spare time, he’s polishing his entrepreneurial skills to prepare for
new endeavors. “There is tremendous opportunity out there when you look for it.”

We’re forced to be our best, even in the worst times. “Sometimes, we have to get pushed out of
the nest in order to fly,” says syndicated radio host and financial expert Dave Ramsey, whose drawling
witticisms on personal finance, government and best practices attract an audience of millions.
“There’s a lot of eagles out there that hadn’t spread their wings in a while.” He describes
these eagles as bosses who, perhaps, got comfortable in their “golden handcuffs”; good
employees who left good enough alone and didn’t strive for great; and businesses that
got away from doing what made them their first buck.

“Whether they’re starting a new business or expanding their vision in this new
economy, now, all of a sudden, I’m seeing these eagles soaring,” Ramsey says. “Their
creative juices are fl owing again; they’re smiling again; they’re happy again. These are
the right kinds of people that see this recession as an opportunity to improve. And this
is the kind of fabulous talent that is out there, that you want in your business.”

Visit the link below for tons of terrific information on success from the world’s most productive leaders, like John Maxwell, Wayne Dyer, Tony Robbins, Jom Rohn, Brian Tracy, and more.

Visit YourSuccessStore.com Today!

Information about health and wellness can be found at our sister blog, http://www.freeagentlifestyle.com

We only recommend products and information that we own or have otherwise personally checked out ourselves . For doing so we may receive compensation. The information on this website is opinion, based on personal research and experience.

No level of personal, professional, or financial success if guaranteed. Results are unique. Your results will vary. Always consult a qualified professionals when making decisions related to your health, finances, or professional behavior.

Dave Ramsey: Put Your Dreams to Work to Build Wealth

I’ve been setting goals since I was a kid—it wasn’t an
option at our house. My parents would make me
sit down and write out what I wanted to achieve
in different areas of my life. Throughout the
years, I’ve discovered that the people who win in
life always have goals. I’ve met many millionaires, even
billionaires, and I’ve seldom spoken with any who got to
where they are without setting goals. Without goals, it’s
hard to know what you’re aiming at.

All goals begin with a dream. Now it’s good to have a dream,
but I meet a lot of people who have been praying about their
dream for 20 years and have done nothing about it. Everybody
has a great idea. But people who put their great ideas to work
are the ones who end up being millionaires.

The next step for your dream is to take it from the dream
stage, which is a generalized overall concept, down to a vision.
Next, to determine where the finish line is, break your vision
down into specific goals.

For your vision and goals to have long-term positive impact,
they must include several areas of your life. You must have
career goals, financial goals, spiritual goals, physical goals,
intellectual goals, family goals and social goals. If you leave one
of these areas out, you have what’s known as a fl at tire. Your life
will be out of balance and the ride won’t be as smooth.

In order for your goals to work, they must:

Be Specific. If you are going to win, your goals have to
be specific. Do not have general concepts. Break everything
down and get defined. It’s not specific enough if
you can’t tell it occurred.

Be Measurable. It’s easy to set measurable and quantifiable
goals in areas like sales. Things that are more cultural
in your life, where you’re shifting philosophy in your
career or family, are a little harder to measure, but there
are ways. Create a baseline and develop a process to measure
where you are now and where you are going from there.

Be Yours. We are forever, in our culture, letting someone
else set our goals. You cannot let someone else set
your goals for you. The goals have to be your goals—
not your boss’s, not your spouse’s and not the
person who came before you. They’re yours and you
have to have ownership in them or you won’t execute
them. There is no energy in other people’s goals. There is only
energy in what is inside of you.

Have a Time Limit. How much time do you have to
make it happen? If you don’t set a time limit, you will
not push yourself. When you have a time limit you
stay focused and on track.

Be in Writing. When you write these things down,
they’re dangerous. A written goal is much more
powerful than a goal you simply set in your head
and don’t write down to hold yourself accountable.
So, be careful what you write down because there
is a good chance it will happen.

Don’t get discouraged if your goals aren’t accomplished in the
exact way and down to the second according to your original
plan. Be sure to talk with those around you who have achieved
great goals they set for themselves. Find out what they did to
overcome their intimidating obstacles and what they learned
throughout the process. Some flexibility is definitely needed,
but as long as you are focused on the end goal and are taking
proactive steps toward accomplishing it, you are an achiever
and on your way to great things.

Dave Ramsey is a syndicated radio talk show host, best-selling author
and the creator of EntreLeadership Master Series and EntreLeadership
One Day. For more information, visit www.daveramsey.com.

Visit the link below for tons of terrific information on success from the world’s most productive leaders, like John Maxwell, Jom Rohn, Brian Tracy, and more.

Visit YourSuccessStore.com Today!

If you need a website for your business, church, or non-profit – with all the extra tools needed for success, you need to check out http://www.freeagentprofits.com

Health and Wellness Info: http://freeagentlifestyle.com

Marketing Tips & Techniques: http://postmodernmarketing.com

Your first online business (no cost): http://ezinesuccess.com

 

We only recommend products and information that we own or have otherwise personally checked out ourselves . For doing so we may receive compensation. The information on this website is opinion, based on personal research and experience.

No level of personal, professional, or financial success if guaranteed. Results are unique. Your results will vary. Always consult a qualified professionals when making decisions related to your health, finances, or professional behavior.