Who else want to change the world? Do you crave contribution MORE than cash? Does the idea of putting a “dent in the universe”, as Steve Jobs once so famously pronounced, excite you with power and possibility? Do you often feel more like a radical or revolutionary than a simple entrepreneur?

The truth is, working with coaches, consultants, teachers, trainers, mentors, marketers and passion professionals of all types and stripes, I have come to the conclusion that they all share one simple trait in common.

They want to change the world.

And I guess, when you really think about it, nothing great, or memorable, or MAGICAL is accomplished without great big goals, right?

Let’s look at 3 very simple strategies that are super effective for people of PASSION who want to dramatically improve the lives of those around them, and by association, change  the world a better place to boot!

1 – Control What You Create

From a marketing standpoint, and from the vantage point that you ONLY can really have massive influence if you get your message out to the masses…..you truly need to control what you create, ESPECIALLY if you are trying to build your business online. That means you need to create your own content, and COMMUNITY, where your own authority, expertise and natural gifts will stand up, step out and shine. Too many people, especially coaches and people who have PASSION, but not marketing experience, will try to build their businesses entirely on platforms they can’t control. Instead, create portals of passion that you “own”, and you’ll find you will extend your influence (and change your world) in ways you can’t even begin to imagine.

2 – Make People Better

I truly believe that the greatest compliment a “creator”, or coach, or teacher, can hear is that they make people better (change them for the better). It truly is the greatest gift…..and when you know in your bones that you’ve done it well, it’s the only REAL meaningful metric by which to measure that the world IS in fact better by having you been in it.

Such a simple strategy. Pure and powerful…….and ironically, profitable as well!

2 – Believe in Something BIG

I find it amazing how many people will “say” they want to change the world….and yet, they don’t even really believe in anything bigger than their brand, business and bank account. The truth is, you need to have a philosophy that focuses on CONTRIBUTION over cash if you truly want to create magic and meaning. (And ironically…when you focus on contribution, it seems like the cash comes much quicker as a result).

Remember, believing in something “big” is not about a religious dogma, but instead…..about believing in ideas (and actions) that innovate, educate and INSPIRE those in your universe to pursue their own passions.

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